ENTERS THE DIGITAL WORLD
Innovation is reshaping the traditional media landscape. Savveo is at the forefront of this shift with programmatic solutions for planning and buying cross channel traditional media including TV, Out of Home, Print, and Radio.
Welcome to a new era... this is not your grandfather’s media.
Programmatic buying of traditional media is the same as programmatic for digital
Programmatic buying is only for
remnant ad inventory
Traditional media sellers won't want to participate in programmatic buying & selling
Programmatic buying will replace
people with machines
The adoption of programmatic buying for traditional media will take a long time to begin
The evolution of programmatic buying:
A digital blueprint for traditional media
We’re Changing Problematic to Programmatic
with Innovative Technology for Traditional Media
Our singular focus on traditional media combined with a deep understanding of digital media is helping to usher in a new era of automation, intelligence and connectivity. Whether national or local, Savveo’s flexible technology helps forward thinking companies reinvent their approach to the buying and selling of traditional media with superior programmatic solutions.
Cloud-based, cross-channel programmatic buying
for traditional media.
A Better Way to Research, Plan, Negotiate
and Purchase Traditional Media
Designed for large agencies and media companies with national or super regional scope, Savveo Enterprise solutions offer custom technology applications and thought partnership to move your programmatic objectives forward.
As one of the leading programmatic tech companies in the traditional space, our team will help crack the programmatic code for your business. Savveo Enterprise solutions will both boost the productivity of your media teams and expand your capacity to deliver higher strategic value and insight to your clients.
The next 5 years will hold more change for the advertising industry than the previous 50 did
We believe that data and technology are irrevocably changing the way inventory will be bought and sold – and that we have an opportunity to drive this change.
Over the next five years all traditional channels will have some form of programmatic buying including television
industry is at the forefront of great change. The next couple of years will be
evolutionary, then it will be revolutionary.
Technology will force it.
When media buyer panelists were asked what one thing they would change in the media market if given the power to fix it, they came back en masse with one answer: They wanted to buy all media programmatically (and transparently).
We’re a scrappy little start up inspired to get big things done.
And with visionary co-founders, an experienced Silicon Valley engineering team and a dedicated operations team, we’re not only inspired…we’ve got the talent to deliver.
Whether he’s connecting the dots to develop business strategies or helping his 5-year-old daughter with a puzzle, Shafi has a real knack for seeing the big picture. A self described “serial killer of old ideas”, Shafi wakes up in the morning to challenge the status quo…a trait that has served him well in the agency business. He’s worked with big brands, small companies and everything in between giving him real perspective on the opportunities in the media space. Frustrated by his own experience with archaic processes in traditional media, he was convinced there had to be a better way. Shafi’s frustration was the inspiration behind Savveo. When he isn’t busy working on the next big thing, he’s spending time with his wife and their two daughters in Charlotte, N.C.
Steve’s a C-level guy who runs the numbers and builds relationships. His experience includes leading companies that range from $1 million to $1 billion in revenue and taking companies from private to public. Since his early career with Price Waterhouse and IBM to leading a business turn around as the CEO of Muzak, Steve’s proven to be the guy you call when the challenge and the opportunity are big. Steve’s a big sports fan so it’s no surprise he counts winning an NCAA Hockey Championship and trying out for his hometown New York Rangers among his proudest accomplishments. When he’s not running a business, Steve is running marathons, playing hockey and spending time with his wife and four children.
Nabib grew up in the great state of Michigan and headed to Silicon Valley when opportunity knocked. A consummate problem solver and tinkerer, he has logged several years as a “startup engineer” building products at a diverse group of companies - from Tablus (acquired by EMC) to Terracotta (acquired by Software AG) to most recently the ad tech start up TubeMogul. Nabib is known for asking tough questions that push his team and the company forward. Described as a “thinker and doer”, he operates in rare engineering air as a software development leader who both builds teams and rolls up his sleeves to get the job done. The only things Nabib enjoys more than developing leading technology solutions are chasing his toddler daughter around the house and spending time with his wife.
Jon is one of the advertising/marketing industry's visionaries and thought leaders, having co-founded Kirshenbaum and Bond (KB) in the late 1980s. He helped build KB into one of the largest independent agency networks in the world with billings exceeding $1BB and a client roster of who's who of brand leaders in virtually every sector at the time the agency was sold to MDC in 2009. Jon has a range of interests in new age marketing and is an investor/advisor to a select group of companies who represent transformative potential. In 2012, Jon sold his interest in Klout to Kleiner Perkins, and his shares in Victors & Spoils to Havas. In addition, he completed his sales and transition of Big Fuel into Publicis.
Paul is a ‘Renaissance’ entrepreneur of the media, advertising, digital, marketing and communications industry. He has held leadership positions at the highest levels both globally and domestically in management, media, integrated business, brand, digital and communications strategy at holding companies including IPG, Y&R Inc, WPP, MDC Partners and Naked Communications. Paul co-founded Naked Communications Americas, a pre eminent, objective communications management consultancy. The first of its kind, The Wall Street Journal credited Naked Americas as a Top 5 Agency ‘to watch’. Paul has built up experience in a complimentary array of disciplines. Known for championing innovative and disruptive thinking, Paul has been extensively published across all media and has served in a diverse array of thought leadership roles across industries.
An industry leader with a keen understanding of the business, John has held executive positions with some of the world’s largest media companies and agencies. Currently he is the CEO of the Olson Agency, an independent agency with offices across North America. Prior to Olson he was the Chief Operating Officer for Dentsu Network West where he built an integrated agency network across the Americas, Europe and Australia. John has also held positions as the EVP and President of Global Media Sales at Clear Channel Communications, Inc. for the company’s radio and outdoor businesses and President of the Global Media Group for Time Warner. Before his media sector experience, John spent 18 years on the agency side of the business, rising to become a Managing Partner of Young and Rubicam.
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