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TRADITIONAL MEDIA
ENTERS THE DIGITAL WORLD

Innovation is reshaping the traditional media landscape.   Savveo is at the forefront of this shift with programmatic solutions for planning and buying cross channel traditional media including TV, Out of Home, Print, and Radio.

Welcome to a new era... this is not your grandfather’s media. 

  • 5 Myths


    DEMYSTIFYING PROGRAMMATIC BUYING FOR TRADITIONAL MEDIA

  • Myth 1

    Programmatic buying of traditional media is the same as programmatic for digital


    While the evolution of programmatic buying for digital guides some of what we do for traditional media, channel specifics in buying and measuring results between the two media requires markedly different solutions. Digital media offers a roadmap but not absolute truths for the programmatic buying of traditional media.
  • Myth 2

    Programmatic buying is only for
    remnant ad inventory


    The earliest adoption of programmatic buying in digital media was for the sale of remnant inventory. In traditional media, early programmatic buying will be weighted towards remnant, yet the efficiencies and effectiveness of programmatic buying can and will continue to increasingly be used for premium inventory.
  • Myth 3

    Traditional media sellers won't want to participate in programmatic buying & selling


    Many believe traditional media publishers will not accept programmatic buying because of increased pricing transparency. The fact is forward-thinking media sellers are blazing new trails and helping to lead the programmatic movement. And with assurances they can maintain control and make negotiations responsive and efficient, more will join.
  • Myth 4

    Programmatic buying will replace
    people with machines


    Programmatic buying in traditional media will not replace the need for people. Instead the way people work and the skill sets required will evolve. With greater workflow efficiency, audience insight and market intelligence, media buyers, planners and sales reps will spend more time strategizing and collaborating to build stronger media plans.
  • Myth 5

    The adoption of programmatic buying for traditional media will take a long time to begin


    There is no doubt that the ecosystem for the programmatic buying of traditional media is emerging. While there is no definitive timeline, learning from the digital space, advances in technology and business demands will significantly shorten the “evolutionary” time period. The programmatic rails to move traditional media forward are being laid.

The evolution of programmatic buying:
A digital blueprint for traditional media

timeline

Our Solutions

We’re Changing Problematic to Programmatic
with Innovative Technology for Traditional Media

Our singular focus on traditional media combined with a deep understanding of digital media is helping to usher in a new era of automation, intelligence and connectivity. Whether national or local, Savveo’s flexible technology helps forward thinking companies reinvent their approach to the buying and selling of traditional media with superior programmatic solutions. 

What we do?

Cloud-based, cross-channel programmatic buying
for traditional media.

A Better Way to Research, Plan, Negotiate
and Purchase Traditional Media

data

Flexible, Data Driven Solutions for Programmatic at Any Scale
  • FOR LARGE AGENCIES, BRANDS, & MEDIA COMPANIES
  • CUSTOM SOLUTIONS AND MANAGED SERVICES
  • WORKFLOW EFFICIENCY AND COLLABORATION
  • RICH AUDIENCE AND MARKET DATA

Designed for large agencies and media companies with national or super regional scope, Savveo Enterprise solutions offer custom technology applications and thought partnership to move your programmatic objectives forward.

As one of the leading programmatic tech companies in the traditional space, our team will help crack the programmatic code for your business. Savveo Enterprise solutions will both boost the productivity of your media teams and expand your capacity to deliver higher strategic value and insight to your clients.

Got Questions? We've Got Answers.
Contact Us

Industry Buzz

  • The next 5 years will hold more change for the advertising industry than the previous 50 did

    -- IBM Global Services Report, "The End of Advertising as We Know It" --
  • We believe that data and technology are irrevocably changing the way inventory will be bought and sold – and that we have an opportunity to drive this change.

    -- Matt Siler, IPG Mediabrands, August 2013, Marketwatch --
  • Over the next five years all traditional channels will have some form of programmatic buying including television

    -- Josh Jacobs, CEO Accuen, June 2013, The Wall Street Journal --
  • The industry is at the forefront of great change.  The next couple of years will be evolutionary, then it will be revolutionary. 
    Technology will force it.

    -- Tim Spengler CEO Magna Global,  May 2013, Financial Times  --
  • When media buyer panelists were asked what one thing they would change in the media market if given the power to fix it, they came back en masse with one answer: They wanted to buy all media programmatically (and transparently).

    -- Dave Morgan, CEO Simulmedia, May 2013, Media Post  --

Our Team

We’re a scrappy little start up inspired to get big things done.

And with visionary co-founders, an experienced Silicon Valley engineering team and a dedicated operations team, we’re not only inspired…we’ve got the talent to deliver.

Who are we anyway?

Meet the Founders

team

Co-founder, CEO

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SHAFI MUSTAFA

team

Co-founder, PRESIDENT

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STEVE VILLA

team

Co-founder, VP ENGINEERING

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NABIB EL-RAHMAN

Our Advisors

advisor

Chief Tomorroist, Tomorro, LLC

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Jon Bond

advisor

Investor/Advisor/Entrepreneur

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Paul Woolmington

advisor

CEO, Olson Agency

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John Partilla

As Seen Here

Clients

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WE’D LOVE TO HEAR FROM YOU.

1-888-972-8836 or 1-888-9-SAVVEO

Charlotte, NC  •  San Mateo, CA  •  New York, NY

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